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Acqua Panna keeps alive the Medici Family tradition, whom were true gourmands of the Renaissance, inviting young artist to their courts and allowing them to reach their full potential. This patronage tradition saw the rise of great talents such as Filippo Lippi, Sandro Botticelli and Michelangelo, fathers of some of the most important pieces of art of all the times.
The project #ImagineToscana brings to life a new concept of patronage, the so-called “Mecenathism 2.0”. From the Panna estate, young directors are called to interpret the essence of Tuscany, going through themes such as timelessness and the journey. Every short film has a surprising message shaped by the storytelling style of each director. The contents shows different corners of Tuscany, such as its lush rolling hills, but also the Palazzo Strozzi, one of the most beautiful palaces of the Renaissance.
We asked our directors to Imagine Toscana through their own lenses and we invite you to discover these stories and taste the emotions inspired by this land: cradle of the Renaissance, cradle of talent, cradle of Acqua Panna.

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HOME #2

A family that seems to have lost their unity, is about to make a decision that could tear them forever apart. Which role do memories play in people's decisions? Sometimes a game changing one.

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HOME #2

A family that seems to have lost their unity, is about to make a decision that could tear them forever apart. Which role do memories play in people's decisions? Sometimes a game changing one.

HOME #1

A family that seems to have lost their unity, is about to make a decision that could tear them forever apart. Which role do memories play in people's decisions? Sometimes none

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HOME #1

A family that seems to have lost their unity, is about to make a decision that could tear them forever apart. Which role do memories play in people's decisions? Sometimes none

WEDDING DAY

"If anyone knows any reason this two should not be joined in marriage, speak now or forever hold your peace". Will love and emotions win over prejudice? Based on true events.

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WEDDING DAY

"If anyone knows any reason this two should not be joined in marriage, speak now or forever hold your peace". Will love and emotions win over prejudice? Based on true events.

ONE DAY I GREW UP

We all hold a blissful place in our hearts, timeless, shaped by memories and fulfilled with gratitude. Sometimes it's going back there that we find the right perspective.

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ONE DAY I GREW UP

We all hold a blissful place in our hearts, timeless, shaped by memories and fulfilled with gratitude. Sometimes it's going back there that we find the right perspective.

THE VANISHING

A punishment that mirrors the sin, like in Dante's Inferno. Can sufference lead us back to the straighforward pathway? Anna knows the answer.

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THE VANISHING

A punishment that mirrors the sin, like in Dante's Inferno. Can sufference lead us back to the straighforward pathway? Anna knows the answer.

MIND ESCAPE

On a cloudy day, when the city looks even more monotonous and distant, Diletta must find the ability to imagine and travel with her mind within herself.

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MIND ESCAPE

On a cloudy day, when the city looks even more monotonous and distant, Diletta must find the ability to imagine and travel with her mind within herself.

WHEN EMMA SAVED LIZA

Young Emma meets Liza, running from her bride-to-be. He, a tenacious tracker, will miss her by a hair's breadth, but he will not miss an opportunity when it presents itself.

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WHEN EMMA SAVED LIZA

Young Emma meets Liza, running from her bride-to-be. He, a tenacious tracker, will miss her by a hair's breadth, but he will not miss an opportunity when it presents itself.

NOISE FOR MUSIC

Riccardo, aspiring composer, is going through a creative crisis strong enough to take away his appetite. Olivia, his girlfriend, witnesses the situation until when, something unexpected sparks his inspiration.

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NOISE FOR MUSIC

Riccardo, aspiring composer, is going through a creative crisis strong enough to take away his appetite. Olivia, his girlfriend, witnesses the situation until when, something unexpected sparks his inspiration.

WHEN I WAS BORN

In a first-hand written story we will discover shades, shadows and lights of a matter that can not be defined as simply transparent.

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WHEN I WAS BORN

In a first-hand written story we will discover shades, shadows and lights of a matter that can not be defined as simply transparent.

THE PROJECT

Lively talent and joyful creativity unlocked by the Neo-Mecenatism of Acqua Panna.

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THE PROJECT

Lively talent and joyful creativity unlocked by the Neo-Mecenatism of Acqua Panna.